Who is this for?
The Informed Exit is a book for founders, business owners, and C-suite executives who want to stop reacting to the market and start running a business that is stable, predictable, and strategically positioned for long-term leverage.
This book shows you how to:
- Build leverage in your operations and finances without giving up control
- Add capital and partners only when it increases your options
- Take money off the table without killing future upside
- Use debt as a growth accelerator, not a liability
- Make decisions that compound the value of the business over time
Phases, Deliverables, Deal Structure, When its used, Pros & Cons, Investor psychology
… and how this thinking has been applied by well-known companies at critical moments.
Click Here To Get The Framework
Electronic version, 106 pages, instantly downloads in your browser.
Hello, there.
My name is dr. Sorina Dumitru, I am a PhD in architecture with machine learning and I specialise in value creation. I am a public tendering expert, I’ve been running a startup NGO for the past 10 years, featured in Forbes 30 under 30, and I have exited my digital fabrication business in 2024. My job now is to educate business owners, founders and C-suite executives on how they can prepare for acquisition, partial or total exit and liquidity.
In the book The Informed Exit, you will learn about:
- Value Creation: what it is and how it’s done
- How much your business is worth
- What funding option is best for your unique situation
- How to prepare for acquisition
Why does this exist?
Because you need to know your options as founder.
Companies like Airbnb, Stripe and even Facebook wouldn’t even have existed if they only relied on revenue from their customers.
Here’s what only the elite business owners know and what most entrepreneurs are struggling with:
- You need excess capital to scale your business to the next level
- Excess capital is received through value creation
- Value creation can only be done if you know what your options are.
And if you’ve grown tired of your business, it’s normal. But don’t shut it down. Sell it.
Your business is an asset, not a job. Start treating it like one.
Click Here To Get The Framework
Electronic version, 106 pages, instantly downloads in your browser.
The Complete Framework is the Value Creation Bundle and you instantly get:
- The CEO SEO Blueprint -A simple, easy-to-follow blueprint for any entrepreneur, business owner or C-suite executive interested in starting a proper online presence as a first step towards true value creation.
- Annual Cash Flow Data Room Ready -an editable, detailed, automated spreadsheet file containing monthly cash flow, including OPEX, investments, financing, with industry specific sections for each, annual resulting cash flow, automated result and automated data visualisations.
Click Here To Get The Value Creation Bundle
The Informed Exit is a practical guide for business owners exploring acquisition, private equity, partial exits, or access to growth capital.
Written for founders, not bankers, the book explains how buyers evaluate businesses long before an offer is made. It covers full exits, minority investments, recapitalizations, and liquidity strategies, with a focus on preparation rather than transaction hype. Founders will learn:
- What private equity looks for in founder-led companies
- The difference between a full exit and a partial exit
- How to reduce founder dependency and buyer risk
- Why many businesses are not considered sellable
- How valuation is influenced before diligence begins
Rather than focusing on deal tactics, The Informed Exit helps founders understand how to position their company as an investable asset, whether the goal is a full sale, partial liquidity, or strategic capital.
This book is for business owners considering an exit or capital event in the next 12–36 months who want clarity, leverage, and optionality before engaging buyers or advisors.
Click Here To Get The Framework
Electronic version, 106 pages, instantly downloads in your browser.