Keep control of the equity from Pre-Seed all the way to IPO

Dilution Simulator

After working with several clients and helping them raise money money for their startups or partially exit their companies, I realised the biggest bottleneck for them raising funds or selling equity is lack of education. Many of them are either too afraid they will be losing control of their business or, worse, sell too much equity too soon, which makes subsequent funding rounds virtually impossible. This is why I built the Cap Table Simulator. This is an investment banking grade tool for founders to know exactly:

In practice, this means:

• How much their business is worth at any given time
• How much equity should be offered in each funding round
• How to design subsequent funding rounds
• How to grant sweat equity, to engineers, advisors or strategic partners
• How to plan an exit for an investor, either angel or institutional
• Leadership structures that withstand turnover without losing direction

The best real feature for this tool is the fact that founders can gain trust from investors and partners because they can realistically state numbers regarding their future upside, while minimising risk.